It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even know if your conversion rate is good or not!
What makes creative successful? Creative work often lives in the land of feeling—we can say we like something, point to how happy the client is or talk about how delighted users will be, but can’t objectively measure feelings. Measuring the success of creative work doesn’t have to stop with feeling. In fact, we can assign it numbers, do math with it, and track improvement to show clients objectively how well our creative is working for them.
Between the years 2014 and 2019, the time people spend on their smartphones increased dramatically. At the same time, the number of regular desktop users dwindled significantly. The attention is now fixed on mobile devices and so should your marketing efforts.
To insource digital-marketing needs or outsource them? This is the typical question for many businesses, regardless of size. Both have their benefits. But after two decades of experience that includes positions as an employee and employer, outsourcing has continually claimed the dominant hand.